Drummondville, May 30, 2018 – Hérôle is partnering with the Village québécois d’antan (VQA) to present its unique event in Quebec: LA NUIT DE L’HORREUR! From 7:00 p.m. to 7:00 a.m., 250 participants will face their worst nightmares by confronting troubling creatures and disconcerting situations. On September 29 and October 12, 2018, fear lovers will be immersed in an environment worthy of the greatest horror films! Tickets are already on sale at herole.ca/horrornight.

Following the success of Trois-Rivières and Sainte-Catherine, Drummondville will host the two nights, September 29 and October 12, 2018. According to the event’s founder, Éric Paul Parent, “with more than 50 actors whose sole objective is to disturb you and an interactive scenario that plunges you into action and adapts to your decisions, LA NUIT DE L’HORREUR promises 12 hours of unforgettable fun.

Parent, an immersion specialist, adds that “Hérôle provides an experience where the specially trained facilitators improvise and ensure that the decisions and actions of the participants have a direct impact on how the scenario unfolds. Living an adventure with Hérôle is as simple as going to the movies, except that instead of being a spectator, you become the participant! »

VQA’s Director of Marketing and Development, Mr. Martin Champoux, refers to this partnership as a natural alliance between two organizations. “By working with Hérôle, we are responding to the demands of our greatest horror fans. We had already offered a 16+ zone. This time, we are going even further by putting the participant at the heart of the scenario,” said Mr. Champoux.

Choose your level of fear

Each participant selects the degree of intensity they wish to experience by choosing a package that results in a green, yellow, red or black t-shirt. The participants will all experience thrills but the bravest, those who dare to wear the red or black t-shirts, will have to expect even more surprises and have to push their limits. Everyone will keep a memory of the NIGHT OF HORROR that will haunt them for the rest of their lives! Tickets are on sale online at www.nuitdelhorreur.com for between $49.99 and $374.99 plus taxes, depending on the package.


Hérôle was founded in 2011 to produce “immersions”, an innovative concept in the fields of tourism and entertainment. During an immersion, spectators become participants and play themselves or a character in a fictional situation. For more details on Hérôle, visit herole.ca.

Quebec Village of Yesteryear

The Village québécois d’antan operates an animated recreational and tourist theme park with a history of Quebec offering diversified programming over four seasons. For more details on the Village québécois d’antan, visit villagequebecois.com.

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Your nights at home watching horror movies are over.
It’s time for you to experience horror in the flesh.

For your information:

Eric Paul Parent
Immersion producer
(819) 690-4376

Jacinthe Roberge
Head of Communications
(819) 478-1441